You are out for a trip and you are completely new to that area. Imagine, you’re unfamiliar about the place and you are interested to watch a movie, or visit a decent restaurant, or a good coffee shop or some other local stores or a local business.

Now what will you do?

How do you go about finding it?

Answer would be simple. Either we will use our Smartphones or the Laptops to reach the destination. We can quickly open up a Search engine and start looking for the required local business. This is termed as “Local search”.

In general, it is for the customers in a specific area who use online search engines to find the local business in that area.

 

According to the Google’s research, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same”.

 

The attention would be more for the top spots in those searches for the local businesses.  Now, the trickiest part would be knowing how to Optimize your Website accordingly.

To help you explore more about local SEO, continue reading… Check out below to know how to optimize your website for local searches and how to separate your search result and stand unique from others.