If your business does not have a website, your business does not exists!

“Websites” have become an important communication tool on the Internet and an asset for the company.

Websites have proved to be an excellent marketer as more and more clients are searching the internet for vendors to do business with. Yet most businesses don’t take into consideration what it takes to get a good quality website designed and developed.  They assume that because there are so many resources out there that it’s fairly easy for someone to come up with a design and put it up. They completely undervalue the skills needed and therefore are not willing to pay a proper fee.

Let’s take a look at why a professional website design costs more and why paying top monies is worth it. But first,

WHAT DOES A WEBSITE DO FOR YOUR COMPANY?

"You are what your website projects." So goes an old internet saying!

A website is the online identity of your company or yourself and often a vital extension of your brand. Your website communicates your message.

You definitely would want to make sure that your message is easily found and not clouded by a bad design.   

A website is the mouth piece of your company’s information, messages and services. A professional design for your website can project the brand image that your company wants to project.

Having understood the need for a professional website, let us explore why a professional website design costs does more.

WHY DOES PROFESSIONAL WEBSITE DESIGNS COST MORE?

Professional designers follow a process that ensures they come up with relevant, clean, functional and powerful websites.  The modus operandi may differs from designer to designer, but usually includes the following:

1. The Design Brief: Professional designers conduct a questionnaire or an interview with the client to learn about the company or individual, what they are looking for and what makes them who they are.
2. Research: Professional designers then, research the industry, the competition so that they know more about industry the company is in and what would a potential visitor to the website look for.
3. Reference: They conduct refer to website designs that have been successful and research the latest styles and trends that are related to the design brief.
4. Planning & Conceptualise: They use all of the information that they have gathered to come up with project map which would include all topics and subtopics, the colour schemes, the content placement and presentation, the layout of the design, the database design etc.
5. Presentation: They then present you with the design they have come up with.
6. Development: Coding is done so that the website would function as it’s designed.
7. Testing: testing on functionality and compatibility with web browsers is the next step.
8. Delivery: Now the hosting is set up and the website is installed.
9. Maintenance: They then take the website under Maintenance. Further improvements and updations would be provided under this website maintenance.

Now you would understand why professional website design is not cheap!

More on professional designs.

• Optimising the website for Search Engines – Professional designers always keep Search Engines as a top priority, while designing the website. They make sure all components of the website is optimised so that it achieves higher rankings in the search engines isn’t an easy task. 
• User Expectations – Website Users have a lot of expectations when they visit a website. Professional designers understand this and accordingly present the information on the website.
• Focused Design – Professional designers designs a website to project the company’s message, ideals and services. They utilise the design components to not only make the customer stay for a longer time but also urge them come back.

HOW MUCH DOES PROFESSIONAL WEBSITE DESIGN COST?

Unfortunately, this is not an easy question to answer. Every company has different for the website. When designing a company website a number of factors have to be taken into consideration. How many pages the website should have. What is the level of functionality required. How much research is required. And so on and so forth.

Professional website designs cannot have a standard quote. It is difficult to publicize the rates. The best way to find out is to contact a designer and get a direct quote.