The need for small businesses to have an online presence is becoming increasingly important! But, for the Online Presence to succeed, it has to be planned and also managed professionally.
Let us take the first element of an Online Presence for any business.
The Website!
Having an impressively designed website is great but, is your website designed to address the needs of your viewers, your customers, and your industry? have you kept enough reasons for your viewers to come back?
If there are so many questions to be answered with a website, then there will be more to answer with your entire Online Presence. It is evident that you have to plan your Online Presence professionally.
Here are 5 tips to plan your Online Presence professionally!
- Make a plan: Planning your Online Presence is similar to making a business plan. Planning your Online Presence starts with identifying your products/services that you intend to offer and the relevant viewers or customers for it. Whether you are designing your online Presence for the first time or you are redesigning / repositioning your online presence, professional planning is a must for a professional Online Presence.
- Pick the right pieces: Starting from the domain name, hosting, designing your website and social presence – it has to be planned and picked from right vendor. You cannot afford to make a mistake and go around changing these every now and then.
- Synchronise your Online Presence: Contents for your online presence has to be synchronised correctly. Be it your website contents, your blog or your social presence – should synchronise and speak the same language. This is important for brand creation.
- Blog, Blog, and Blog some more: When you are passionate you would have something to share with your audience. Creating a blog and share your thoughts and ideas. Update your blog regularly with in-depth posts about things you’ve experienced in your field or even things that your viewers can expect when working in your business world.
- Analyse your efforts: Sign up for Google alerts so that you can be informed each time a new mention of you is made online. Analyse your online reports and implement changes. You can also use these alerts to do damage control if anything negative is said about you and you can share all the positive things said about you.
Success of your Online Presence depends on careful planning. Make sure you have the right content that is synchronised, optimise your Online Presence so that your viewers can find you easily, blog regularly and update your social media regularly.
How can you be your industry expert if you don’t plan your Online Presence? Get TROPPUS.
