Initial Site Analysis
On Page Optimisation
Social Media Optimization
Website analysis: Analysis of meta keywords, visible text and code to determine how well you're positioned for search engines.
Competitive analysis: Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy.
Initial keyword analysis: Development of a prioritized list of targeted search terms related to your customer base and market segment.
Goals and Objectives: TROPPUS would assist you to clearly define your objectives in advance and also assist you can measure your ROI from any programs you implement. We begin with top-level, aggregate numbers, and also drill down into specific pages that can improve products, services, and business sales.
Keyword analysis: From the initial analysis, we would further identify a targeted list of keywords and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings.
Baseline ranking assessment: We do a weekly check to see the ranking and record it. We also keep a track of your website traffic, a key indicator of progress for your keywords.
Create page titles.
Create meta tags.
Develop new sitemaps for Google and Bing.
Test and measure: Analyze search engine rankings and web traffic to determine the effectiveness of the programs you have implemented, including assessment of individual keyword performance.
Website Maintenance: Ongoing addition and modification of keywords, website content updation, review your link strategy, blog updation can go a long way to improve your SEO process.
Every month, you will receive indepth analysis and recommendations based on industry metrics and your individual business goals.