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Why website optimisation is relevant to your business

Why Website Optimisation is relevant to your website?

Why should I optimise my website? What is the advantage? How is website optimisation relevant to my business? 

Asks most small businesses, who have an online presence. 

Take a look at a tech prediction of the recent times: 
“India will have 526m internet users by 2018” Cisco predicts in its Visual Networking Index (VNI) Index Global IP Traffic Forecast and Service Adoption, 2013-2018. Now that … is a lot of potential online buyers!

Studies have also shown that over 50% of the online purchases are by customers who have searched and found sites they want using keywords and key phrases. Therefore, your website has to be optimised by market relevant keywords to be revealed on the search engines. 

By optimising you have the advantage of getting the right kind of visitors; the ones that have the potential to become your customers.

Optimisation increases the quantity and quality traffic to your website. By optimising you are encouraging Google, Yahoo and other search engines to send more visitors to your way. 

So, it makes sense to optimise your website!

Take a look at some simple optimisation for your website:

Site structure
A good website should be easily navigable by your visitors and also tell the search engines which page target which topic. Your website structure therefore has to be well planned.

Individual pages
Make sure that each individual page of your website has unique keywords. This would tell the search engines which pages to show for a particular search query. 

Meta descriptions
It is important to have an attractive description of each page here because it could make a search engine user more likely to click on your website

Page titles
Page titles determine what each page of your website is about. When a visitor types those keywords on the search engine, you will be more likely to rank for those terms. 

Header tags
The keywords in the header tag would help the search engines have a clearer idea about what each page of your website. 

Website content
Contents of your website have to be interesting and engaging to the viewers. Include some keywords in the content of each web page also to make it more authentic and relevantly searched.  

A well optimized website would:

  1. Entice the search engines to access more pages within the site
  2. Drive visitors to pages that are more relevant to their search
  3. Attract visitors from the market you are targeting
  4. Look professional and more user-friendly

Therefore, optimise your website and get quality visitors and potential customers. 

Get TROPPUS!

 

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