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Why do Websites fail? | Get TROPPUS Web Services

Why do websites fail?

TROPPUS presents 4 common reasons in a series:

Reason 1. : My website design sucks!

A common perception! The grass is greener at the other end.

“Look at his [my competitor] website, it is so nice. He gets so many visitors to his site;
My website sucks!”

Most website owners look for instant success and get dejected when that does not happen. One of them was not even ready to renew the domain name, as he feels he did not get anywhere with his website.

Website evolves slowly. You need to have patience to make it work. You have to regularly wade through a lot of information that are relevant to your business and ensure these information are there on your website.

When you are updating your website with information on a regular basis, it would attract more viewers; attract search engines that would then rank you higher ensuring more visitors and success to your website.

Reason 2. : No “after launch” support!

Your brand new business website is just launched. You have said goodbye to your friendly neighborhood designer.
 
What next? 

You need visitors to your website and you need them to visit regularly. Does it happen?

What happens after you have launched your website?
 
Take a peek at what goes into the websites after it is launched:

  • Track your visitors and find out why they visit your website. Once you know what interests them in your websites you could feed them more of the same. 
  • Regular updation of your website, your blog and social media is very essential to keep your Online Presence evergreen to both your visitors and the search engines. 
  • Keep the website in pace with your business. 

But, most website owners are not technically qualified update their websites. Can’t blame them too! That is not exactly their priority. 
And if the friendly neighbourhood web designer has vanished, the website owners lose interest and stagnates the website. 

What is the solution?

Websites have to be updated regularly and supported by professionals, be it in-house or outsourced.
This way you would avoid the complexities involved in updating your website like ‘links not working’ or ‘my website is updated, but it does not reflect on my social media’ and so on…. 
Also, these professionals are always in tune with the latest developments in web industry. And your website also benefit with this knowledge.

 

Watch out for the next reason ….

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