Statistics say 90% of your prospective customers now “search”, “find” and “compare” online before they actually buy.
Ok! Everyone knows that but… does that give you the reason to have a great Online Presence for your business? … and also manage it?
More and more businesses are finally getting themselves organized online, creating guidelines and making strategies to manage it.
Have you got yours’ … yet?
No?
Most business owners are confused by the term “Online Presence”. What do you mean by Online Presence…. asked one of them.
Well, we say it starts with a Website and continues with your business pages on various Social platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Slideshare … and so on… Oh… there are so many of them out there.
With so many people using them, imagine the amount of your prospective buyers on the web.
With so many prospective buyers on the web, it becomes important for your business to manage its online presence professionally.
And your reputation as well One small loose talk/comment and the consequences can be damaging in the digital world.
But on the other hand, if managed professionally your Online Presence can bring in exciting opportunities in this competitive world!
Managing Online Presence is a very challenging activity, that can be very taxing and very brutal at times. It focuses on quality content generation, constant optimisation, viewer engagement and ROI.
The stakes are high and so are the results.
Who will manage your online presence?
We say, if you have the expertise, do it yourself;
If you don’t, but if you can justify an in house resource, then get it;
But if you don’t have the expertise and cannot justify an in house resource, then outsource the management of your online presence.
Outsourcing has its benefits too. Not only would you save on cost of hiring (which includes Designers, Content writers, Web developers, SEO specialist and Social Media specialists);… you would also get different domain expertise – all at a fraction of the cost of hiring in-house.
Hope you find this post useful. We value your ideas and so, please post your comments below.
