It's Ok. It happens to the best of us…
People unsubscribe. Even if you have the best contents… even if you are the best email marketer… People will still hit that stupid “unsubscribe” button. Don’t take it personally.
There could be countless reasons for a person to unsubscribe. The point is that how many of your genuine email ids are hitting the “unsubscribe” button. If the count is over 1%, then you should wake up. There could be something really wrong with your mailing activity.
These simple check points could help you.
1. Are you categorising your mail ids and grouping them?
Categorise your mailing list and group them. Then send the most relevant content to the most relevant email ids. This would let people know that you are mailing them for a reason and not just because they happen to be on your list.
2. Are you cleaning your list regularly?
Free your list of unsubscribed and unused email ids, so that your mailing effort are not diluted every time you do a mailing activity.
3. Are you scheduling your mailing activity?
Schedule your mailing activity. Coupled with interesting contents a scheduled mailing activity would get you desired results with less “unsubscribes”.
4. Is your mailing list voluntary or is it procured?
It is a common email ethic to mail only to those who want to hear from you. This would also get you long term customer engagement. Avoid using procured email ids as this would generate a negative impact on your business.
Remember, you can never convince anybody to be a lifelong subscriber. By following these checks, at least, you could get the percentage of your un-subscribers down.
