Is it important for your business to have an Online Presence?

How much time do customers spend online? 

We don’t call this a “digital age” for nothing. According to Google 97% of consumers search the internet, for local business. 

Even if your company is not doing business online, your customers and potential customers expect to see you online. So, it is important for your business to have an Online Presence!

What is Online Presence?
Simply put, your presence on the internet is your Online Presence. Be it by a website, social pages, videos on the YouTube, advertisements on the internet …. all contribute towards your online presence. 

4 steps to manage your Online Presence!

Be Visible
Have a website and social pages in place. Optimise it and promote it online. Then maintain it. It is said that a business that maintains its website professionally is more likely to receive traffic.

Be Social
Business is social. Make friends and be active on your social pages. A satisfied customer goes a long way to promote your business. 

Reach Out
Make your email campaigns useful. Keep your customers informed of happenings, blogs and promotions in your business. Make them visit your website for information and allow them to share it with their friends..

Track your efforts
How would you know that your campaign was a success? By tracking them! So, track your visitors and analyse your campaign report. This would help improve your online presence and also increase the visibility. 

Businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless!

How do you manage your Online Presence? Get TROPPUS!

 

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