Why the hell would I want Website Maintenance?

“I designed my website and I paid the fellow a lot of money for it. Now you say I should maintain my website. And spend more money on it?…. Bullshit!! I mean; why the hell would I want your website maintenance? I don’t even know what I would get in return…. ”. Extract of a conversation between a prospective customer and our meek tele caller!

The customer is fully justified with his opinion. But the ground reality can be much harsher.

When customers invest in their business website, there is a common mis-conception that it “should work flawlessly forever”.

Unfortunately, it won’t! 

Let me give you an example:

Have you ever tried to save money by not servicing your car periodically? I did and paid the price for it. When I took my car to the service station next, I ended paying much more than what I actually saved. 

The same is true for your website. If you don't maintain your website regularly, you would end up paying more money to enhance it. Like the car, your website requires regular maintenance to keep it up-to-date and attract viewers. 

Three reasons why you should have regular website maintenance!

  1. Search engines like it fresh: Search engines always scan the internet for anything new that can be showcased. They place these fresh contents in the top position so that it can be noticed. When you do website maintenance and update your website regularly, search engines would find fresh contents on them and they would try to push it up for your viewers to find it. 
  2. Open invites to Hackers: When your website stagnates without website maintenance, it invites hackers who would hack your website and replace the contents with unwanted contents and virus. Search engines would report this and it would have adverse effect on your business. You would spend much more money and time correcting this than would you would have with regular website maintenance.
  3. Improves customer base: Regular website maintenance would help you to improve your customer base and keep ahead of your competition. Here’s how it works. With regular website maintenance, you would update your website regularly. Search engines would find your website fresh and always move it up. You would have more viewers. These viewers would eventually turn as your customers.

 So there it is… Website is not a final product that one develops and forgets. It has to be looked as an evolving entity in an equally fast paced evolving environment.

To get the best returns from your website it has to be nurtured and well maintained.

Why Website Optimisation is relevant to your website?

Why should I optimise my website? What is the advantage? How is website optimisation relevant to my business? 

Asks most small businesses, who have an online presence. 

Take a look at a tech prediction of the recent times: 
“India will have 526m internet users by 2018” Cisco predicts in its Visual Networking Index (VNI) Index Global IP Traffic Forecast and Service Adoption, 2013-2018. Now that … is a lot of potential online buyers!

Studies have also shown that over 50% of the online purchases are by customers who have searched and found sites they want using keywords and key phrases. Therefore, your website has to be optimised by market relevant keywords to be revealed on the search engines. 

By optimising you have the advantage of getting the right kind of visitors; the ones that have the potential to become your customers.

Optimisation increases the quantity and quality traffic to your website. By optimising you are encouraging Google, Yahoo and other search engines to send more visitors to your way. 

So, it makes sense to optimise your website!

Take a look at some simple optimisation for your website:

Site structure
A good website should be easily navigable by your visitors and also tell the search engines which page target which topic. Your website structure therefore has to be well planned.

Individual pages
Make sure that each individual page of your website has unique keywords. This would tell the search engines which pages to show for a particular search query. 

Meta descriptions
It is important to have an attractive description of each page here because it could make a search engine user more likely to click on your website

Page titles
Page titles determine what each page of your website is about. When a visitor types those keywords on the search engine, you will be more likely to rank for those terms. 

Header tags
The keywords in the header tag would help the search engines have a clearer idea about what each page of your website. 

Website content
Contents of your website have to be interesting and engaging to the viewers. Include some keywords in the content of each web page also to make it more authentic and relevantly searched.  

A well optimized website would:

  1. Entice the search engines to access more pages within the site
  2. Drive visitors to pages that are more relevant to their search
  3. Attract visitors from the market you are targeting
  4. Look professional and more user-friendly

Therefore, optimise your website and get quality visitors and potential customers. 

Get TROPPUS!

 

Low cost website design can also be professional, informative and responsive.

In a world obsessed with the Internet, any decision is taken after a lot of deliberation and comparison on the net. To be a part of this competition, a website becomes an integral part of your business.

It does not matter whether you are start-up or a small business. On the internet, without a website you do not have a business.  

You are what your website shows. So keep your website design simple and easily “searchable”.

There are two things here: Website Design and “search ability” on the Internet. Let us talk about website design and how to keep your website design low cost.

A Website is a well thought out presentation of your business on the Net. Depending on the designer and the time required for designing the website, it can cost as low as $30 and go up according to the complexities involved. Low cost website designs, costing around $30 to $50, are generally sought after by start-ups and small companies; to whom initial expenditure matters.

You too can help in getting a low cost website design. Here are 5 tips to keep your website design low cost and yet have a professional website:

1.Clear communications

You know your company and its activities better than anybody and therefore you know your website requirement better. Communicating this requirement to the designer, in a clear, written format is essential and would help to get a low cost website design.

2.How complex should your website be?

Take an example: How do want your viewers to navigate through your website? Should you require them to enter his credentials and then these credentials should be captured in a database and shown in a customised report? This could require a lot of time to complete this one page.

Website design cost are dependent on the time taken to design the website. Lesser the complexities and you can keep your website design low cost.

3.Cost of meetings and personal interactions

One to one meeting takes up your time and the designers. Not to mention the travel time. If the communication is clear, then these meeting can be restricted or done if absolutely necessary.

Have the details about your business clearly written down and sent by email. The pictures and images that go into the website could also be sent through emails. This would avoid a lot of frequent meetings and can help to get a low cost website design.

4.Delayed approvals

Most clients delay when it comes to approvals. This would mean the resource allocated to do the project is wasted. The cost would naturally go up.

Giving your approvals in time can go a long way to keep your website design low cost.

5.Travel is costly.

Travelling to the clients place to collect the text materials or purchase order or cheques is costly. Send your text and images through mail. Send your cheques through Bank Transfer or payment gateways. This will also help to keep your website design low cost. 

Websites are an integral part of your business. You need it. But you do not need to pay a bomb for a simple, professional, responsive and easily navigable website. Low cost websites can be professional too. By following the tips mentioned above you can keep your website design LOW cost.

OMG!! My Website is Hacked!!!

OMG!! My Website is Hacked!!!Computer-Hacker

One fine morning as you type your website URL, you suddenly realise your website is not there. You freeze; “Oh My God, where is my website!” Picking up your mobile you fumble to TROPPUS. “Hello … TROPPUS?” “My website is gone!! Can you do something?”

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Professional Website Designs are not Cheap!

If your business does not have a website, your business does not exists!

Professional-Website-Design“Websites” have become an important communication tool on the Internet and an asset for the company.

Websites have proved to be an excellent marketer as more and more clients are searching the internet for vendors to do business with. Yet most businesses don’t take into consideration what it takes to get a good quality website designed and developed.  They assume that because there are so many resources out there that it’s fairly easy for someone to come up with a design and put it up. They completely undervalue the skills needed and therefore are not willing to pay a proper fee.

Let’s take a look at why a professional website design costs more and why paying top monies is worth it. But first,

WHAT DOES A WEBSITE DO FOR YOUR COMPANY?

"You are what your website projects." So goes an old internet saying!

A website is the online identity of your company or yourself and often a vital extension of your brand. Your website communicates your message.

You definitely would want to make sure that your message is easily found and not clouded by a bad design.   

A website is the mouth piece of your company’s information, messages and services. A professional design for your website can project the brand image that your company wants to project.

Having understood the need for a professional website, let us explore why a professional website design costs does more.

WHY DOES PROFESSIONAL WEBSITE DESIGNS COST MORE?

Professional designers follow a process that ensures they come up with relevant, clean, functional and powerful websites.  The modus operandi may differs from designer to designer, but usually includes the following:

  1. The Design Brief: Professional designers conduct a questionnaire or an interview with the client to learn about the company or individual, what they are looking for and what makes them who they are.
  2. Research: Professional designers then, research the industry, the competition so that they know more about industry the company is in and what would a potential visitor to the website look for.
  3. Reference: They conduct refer to website designs that have been successful and research the latest styles and trends that are related to the design brief.
  4. Planning & Conceptualise: They use all of the information that they have gathered to come up with project map which would include all topics and subtopics, the colour schemes, the content placement and presentation, the layout of the design, the database design etc.
  5. Presentation: They then present you with the design they have come up with.
  6. Development: Coding is done so that the website would function as it’s designed.
  7. Testing: testing on functionality and compatibility with web browsers is the next step.
  8. Delivery: Now the hosting is set up and the website is installed.
  9. Maintenance: They then take the website under Maintenance. Further improvements and updations would be provided under this website maintenance.

Now you would understand why professional website design is not cheap!

More on professional designs.

  • Optimising the website for Search Engines – Professional designers always keep Search Engines as a top priority, while designing the website. They make sure all components of the website is optimised so that it achieves higher rankings in the search engines isn’t an easy task. 
  • User Expectations – Website Users have a lot of expectations when they visit a website. Professional designers understand this and accordingly present the information on the website.
  • Focused Design – Professional designers designs a website to project the company’s message, ideals and services. They utilise the design components to not only make the customer stay for a longer time but also urge them come back.

HOW MUCH DOES PROFESSIONAL WEBSITE DESIGN COST?

Unfortunately, this is not an easy question to answer. Every company has different for the website. When designing a company website a number of factors have to be taken into consideration. How many pages the website should have. What is the level of functionality required. How much research is required. And so on and so forth.

Professional website designs cannot have a standard quote. It is difficult to publicize the rates. The best way to find out is to contact a designer and get a direct quote.

Why do websites fail?

TROPPUS presents 4 common reasons in a series:

Reason 1. : My website design sucks!

A common perception! The grass is greener at the other end.

“Look at his [my competitor] website, it is so nice. He gets so many visitors to his site;
My website sucks!”

Most website owners look for instant success and get dejected when that does not happen. One of them was not even ready to renew the domain name, as he feels he did not get anywhere with his website.

Website evolves slowly. You need to have patience to make it work. You have to regularly wade through a lot of information that are relevant to your business and ensure these information are there on your website.

When you are updating your website with information on a regular basis, it would attract more viewers; attract search engines that would then rank you higher ensuring more visitors and success to your website.

Reason 2. : No “after launch” support!

Your brand new business website is just launched. You have said goodbye to your friendly neighborhood designer.
 
What next? 

You need visitors to your website and you need them to visit regularly. Does it happen?

What happens after you have launched your website?
 
Take a peek at what goes into the websites after it is launched:

  • Track your visitors and find out why they visit your website. Once you know what interests them in your websites you could feed them more of the same. 
  • Regular updation of your website, your blog and social media is very essential to keep your Online Presence evergreen to both your visitors and the search engines. 
  • Keep the website in pace with your business. 

But, most website owners are not technically qualified update their websites. Can’t blame them too! That is not exactly their priority. 
And if the friendly neighbourhood web designer has vanished, the website owners lose interest and stagnates the website. 

What is the solution?

Websites have to be updated regularly and supported by professionals, be it in-house or outsourced.
This way you would avoid the complexities involved in updating your website like ‘links not working’ or ‘my website is updated, but it does not reflect on my social media’ and so on…. 
Also, these professionals are always in tune with the latest developments in web industry. And your website also benefit with this knowledge.

 

Watch out for the next reason ….